Home Valley is a local farm produce delivery service targeting young customer groups who mainly shop at grocery stores or eat at restaurants. We want to provide customers with local sourced, healthy, and fresh produces that are also accessible.
Sourcing locally is a sustainable option that supports local agriculture and economy while reducing pollution caused by long-distance delivery. In order to bring back the sense of “community” in the shopping experience and create the feeling of “ownership” to the farm land, we use “Home Valley” to deliver a cozy and friendly image that can connect with the customers.
For customers, our value firstly lies in the convenience of this service compared to other grocery shopping methods, which means there’s no extra investment in the option especially for our primary customer group who values efficiency and convenience when it comes to daily grocery shopping. Moreover, it gives people who want to support local agriculture a ready way to do so. By making the source of produce and their contribution to local farms more transparent, we want to help build the connection between consumers and farmers, thus encourage long-term participation of both sides.
We want to provide farmers, especially those who run small scale family farms, with another steady income source through our platform by increasing their social presence and by compensating the variety of products between different CSA farms.
Since currently the majority of customers to CSA are middle class households who have a more stable life style, we believe there’s an opportunity to absorb younger customers to purchase local produces, by understanding their needs and life styles.
The logo was inspired by the name “Home Valley”, and intends to depict a thriving valley that delivers a lively, welcoming feeling to customers.